Our Process

01. Discovery & Brand Audit

Before we build a strategy, we take a detailed look at your brand, market, and Amazon presence, and your current Amazon presence. This phase includes:
 

• Competitive Analysis – Identifying top competitors and category leaders

• Opportunity Assessment – Highlighting gaps and potential growth areas in your positioning, pricing, and catalog coverage

• State of the Listing – Reviewing each ASIN for SEO, creative assets, catalog structure, pricing, and positioning

• Advertising Audit – Evaluating campaign structure, targeting, spend efficiency, and performance trends

02. Plan of Action & Custom Strategy

After our full analysis, we develop a strategy tailored to your goals. This includes:
 

• Developing a tailored strategy with clear goals, milestones, and KPIs to ensure alignment. 

• Whether you're aiming to improve ad performance, grow sales, or streamline operations, we build a plan that fits your priorities & growth stage.

• Providing a clear, easy-to-understand roadmap with timelines, key milestones, and potential blockers.

03. Launch & Implementation

This is where we put the strategy into action. Our team:
 

• Rewrites listings using conversion-focused copy and optimized visuals

• Prioritizes high-impact keywords to improve organic visibility

• Builds, refines, and scales ad campaigns based on performance goals

• Forecasts inventory needs and adjusts logistics to avoid stockouts

• Provides weekly updates and access to a reporting dashboard built for clarity

04. Iteration & Ongoing Optimization

Amazon is always evolving, so should you. In this phase:

• We constantly monitor results, using those insights to improve & iterate, keeping your brand ahead of the competition

• Our team is always testing and using insights to improve the core metrics that directly impact your growth and profit, like click through rate, conversion rate, impressions, and ACoS